Growth strategy for a changing world
Tackle the trickiest challenges
Culture is complex, and the equities at the heart of our brand can be abstract and subjective. Cultural Insights is a proven way to make sense of complexity in a way that balances clarity and nuance.
SEMIOTIC DEEP DIVES
CULTURAL DISCOURSE ANALYSIS
EXPERT INTERVIEWS
ACADEMIC LITERATURE REVIEW
Integrate culture into everything you do
A better understanding of context can help us maximize the value of consumer-facing research. An initial Cultural Insight phase or Story Sprint can help accelerate ideas early enough to matter.
SEGMENTATION ACTIVATION
PRE-RESEARCH HYPOTHESIS ‘SPRINTS’
ONGOING CULTURAL TRACKERS
FRACTIONAL STRATEGIC LEADERSHIP
Infuse fresh thinking into creative development & UX
Culture is a never-ending source of opportunity and inspiration, especially when we know where to look for good ideas. Cultural Insights is a specialized set of techniques and practices to systematically identify and create opportunities. No more blind exploration.
INNOVATION SPRINGBOARDS
IDEATION SPRINTS
CULTURAL INTELLIGENCE ‘BOOTCAMPS
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“The world is just beginning to realize the value of cultural insights and futures work but John has been a key player in developing thought leadership and building market approaches in the space for the better part of a decade. He intimately understands the market today and where it is heading.”
Marketing Insights Leader
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"When you pitch a huge project, your services are often difficult to differentiate. Your creative ideas and examples may be better, but that’s subjective and difficult to communicate. Cultural insights is something your competitors won’t offer. So, when you get in front of the client, you can tell them things that they won’t have heard, and will impress them, for a relatively small cost.
Venture Capital CEO
Expertise
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Creating brands that move Culture
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Front-load ideation initiatives
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Creating alternative futures to inform today’s strategy
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Developing culturally-attuned brand and B2B content