John Wise has +18 years of experience as a strategic consultant, launching and leading Semiotics, Cultural Insight, and Strategic Foresight practices at award-winning agencies Flamingo Group, Kelton Global, and LRW Group/Material.

Most recently, John led the North Innovation & Future Spaces team at Diageo North America, where he worked across the entire portfolio of brands.

His past client roster includes iconic brands, industry giants, and challenger brands, including:

• Brand Positioning: Babbel, Children’s Hospital of Philadelphia, IMAX, Meta, Michelob Ultra, Palmolive, Playstation, Rue21, Stella Artois

• Brand Portfolio Strategy: AB-InBev, Best Buy, Coca-Cola, Diageo

• Creative Messaging & Communication: AB InBev, BNP Paribas, Cartier, Diet Coke, Dove, Guinness, Heineken, Levis, McDonalds, Playstation, Sony, Sprite, Uber

• Ethnographies / Consumer Exploratory: Canon, Harley-Davidson, Heineken, PepsiCo

• Identity & Packaging: Axe, Jose Cuervo, Nature Valley, Target, UCLA

• Internal Development / Training: AB-InBev, Chobani, Epicurean Group, Google, Nike

• Product Innovation: Coca-Cola, Constellation, Del Monte, Verizon

• Retail Design: Best Buy, Google, Nike, Target, Wendy’s

• Thought-Leadership / Consultative Selling: Alma, Booking, Google, Steelcase, Youtube

• Scenarios / Long-Term Planning: Google, MetLife, Steelcase, MunichRe

• Segmentation / Persona Development: Best Buy, CarMax, Epicurean Group, Macy's, Mike's Hard Lemonade, Sony, Spotify, Wendy's

• Trend Tracking: Everlane, Playstation, Youtube

An avid home chef and collaborative gamer, John lives in Brooklyn New York, sharing workspace with a Barber Shop, an Industrial Electrician, and a women-owned bakery.

He’s a graduate of Cornell University’s College of Arts & Sciences, where he was a member of the distinguished-but-not-so-mysterious Sphinx Head Senior Honor Society.