Cultural Intelligence for researchers, strategists, and entrepreneurs
Why is Cultural Intelligence crucial?
UNCERTAINTY & VOLATILITY:
The world isn’t getting any less complex, and even the best strategic plans can’t account for everything.
UNSPOKEN CONTEXT:
Our consumers don’t live in a vacuum. To better meet their changing needs, we have to understand them in context.
INNOVATION ADVANTAGE:
Brands that connect with culture win in their respective categories, in both B2C and B2B arenas. Their advertising is more effective, their innovations have a better hit-rate, and they form loyal communities of consumers.
Cultural Intelligence ‘Bootcamps’
Interactive sessions to build cultural awareness + inform on-going learning plans
Shapes early-stage Learning Plans + high-profile Thought-Leadership initiatives
Using real-world challenges and strategies in play to make learning concrete
2 x Two-hour Sessions; x4-10 Participants
Storyline Sprints
Agile, collaborative session to infuse Cultural Intelligence into consumer research or proposals
Provides seed storylines for Proposals, Thought-Leadership, and Consultative Sales content
1 x Two-hour Session + 1 Day preliminary Insights
Custom Cultural Intelligence Research
Custom Cultural Insights to tackle a range of sticky problems and unique challenges
Utilizing best-in-class methods like Semiotics, Horizon Scanning, Literature Reviews
Co-scoped to meet needs within timeframe & budget
Ongoing Insights
Longitudinal learning program to pick up on ecosystemic changes early enough to matter
Monthly or Quarterly Insights + Worksessions
Iterating and adapting as we go to maximize impact of learnings